I met with a rep from iHeartRadio (locally that is 94x, B104.7, hot107.9 and some other AMs) yesterday at the good ol’ B-Ville Dinner to discuss some marketing opportunities with them. They saw our “Coming Soon” article on Syracuse.com and reached out to us.
It was a very nice meeting. Mostly I just talked about what our shop will be like, our target market, target customers and how we plan on reaching them. He more gauging what we have done already and what we plan to do. We are going to meet after the holidays (At Blarney Stone) for him to present some ideas on how they could “help” us with marketing. All for a fee of course.
One of the examples he gave me was a quarterly auction where I donate $1,500 in product or gift cards, they auction them off and keep the proceeds but give us a $3,000 credit towards advertising. We will see. 🙂